Community Blog is an web development and design blog created by the community members of concrete5. Learn more about our contributor network and read our contributor guidelines and proposal form here.
We love our community members. These "Featured Members" are a way for us to shine a light on the people who make up our great community.
Meet Serene. She’s a brand new contributor to concrete5 community. Her most notable contribution efforts is with the help writing certification questions.
Now, let's hear from Serene...
Despite all the talk and focus on social media marketing, email remains the most effective means of reaching customers. According to a recent Salesforce Study, nearly 70 percent of internet consumers prefer email as the method of communicating with businesses. The study also indicates that 80 percent of marketers feel email marketing is crucial to business success. But here's the challenge: according to econsultancy.com, more than 200 million emails go out every minute of every day. For an email message to make it through all that noise and reach its intended target, it needs to be backed by a well thought out marketing plan.
Recent years have seen the SEO industry shaken to its core by a series of major algorithm updates designed to help weed out spam and make the virtual world a better place for all. Consequently, offending websites that don't meet Google's Webmaster Guidelines have seen an onslaught of penalties, some of which are applied manually. You'll know if you receive a manual penalty, since you'll receive a message in your Webmaster Tools dashboard, most likely followed by a very significant drop in traffic to your website.
If you’re a Web Designer then you don’t need me to tell you how competitive it is out there.
That applies to you and to your clients.
Whenever you look there seems to be more and more competition.
So as a trusted adviser to your clients, they look to you to help them navigate a safe course for their business.
Wouldn’t it be great if there was a predictable formula which was mutually beneficial to both you and your clients?